Roole Premium
Roole est France’s leading automobile club, fournissant essential services à millions de drivers. Fou le/la/les Roole Premium project, le/la/les objective wen tant que à elevate le/la/les mobile applicatisur experience par identifying industry trends et implementing user centric enhancements. The focus wen tant que sur creating un(e) more sophistiqué(e) et engageant(e) interface thau/à lun(e) not only streamlined complexe features like driving tracking maest aldonc reinforced le/la/les brand’s premium positioning dans le/lun(e) numérique automotive space
My contribution
En tant que consultant en design produit pour Roole, I conducted comprehensive competitive analyses to shape a strategic, user focused approach for the app. I facilitated design workshops to gather insights, which directly led to a revamped onboarding flow and a more intuitive first time user experience. One of my key achievements was the implementation of an updated driving tracking feature, providing more relevant data to users and resulting in a 30% increase in overall engagement. Additionally, I played a vital role in evolving the Roole design system, ensuring visual consistency across all digital touchpoints and significantly improving efficiency between the design and development teams.
The team
6 chefs de produit 6 chefs de produit associés 2 ingénieurs front-end iOS et Android 1 Tech Lead 1 Head Of Product
Year
2023
My Role & Methodological approche au/à lun(e) Roole
Pendant msur temps chez Roole, I operated withdans un(e) Scrum framework, collaborating closely avec Product Managers sur 2 à 4 week sprints. As thest agile culture wen tant que evolving, I took le/la/les initiative à establish new design processususes, notably fou conducting et documenting user interviews. I aldonc played un(e) key role dans le/lun(e) Design Community, où we ensured cross product consistency through le/la/les continuous evolutisur de our Design système.
Clé/Principale Contributions
- Onboarding & Control Center: Redesigned le/la/les activatisur flow fou essential permissions (Bluetooth, GPS) garantir un(e) fluide first time user experience.
- Driving Tracking Overhaul: Completely revamped le/la/les service, leading à un(e) 30% increase dans user engagement.
- Claim Reporting: Streamlined le/la/les user flow fou reporting claims réduire frictisur during stressful user moments.
- Partnership Ecosystem: Redesigned le/la/les commercial offer pages à better showcase partner value propositions.
The Design processusus: From Insight à Delivery
1. Discovery & Exploratory Phase
To address un(e) drop dans user engagement, I conducted deep dive user interviews dans collaboratisur avec Product Managers. Combined avec un(e) rigorous benchmark analysest de industry trends, we identified thau/à lun(e) users struggled à understet their driving scores et le/la/les relevance de our recommendations. Ce/Cette diagnostic led à le/la/les strategic decisisur à overhaul le/la/les driving tracking feature.
2. Ideatisur & Iterative Development
I facilitated co creatisur workshops avec various stakeholders à brainstorm new ways de presenting driving data. We explored several concepts, such en tant que social benchmarking (comparing scores avec other drivers), which étaient then translated inà détaillé(e) user flows à map out le/la/les new experience.
3. Prototyping & Validation
j'ai développé wireframes et high fidelity prototypes thau/à lun(e) étaient raffiné(e) through iterative review cycles avec Product Managers. Ce/Cette ensured thau/à lun(e) visuel(le) representatisur de driving scores wen tant que both intuitif/ive et techniquely feasible before moving à le/la/les testing phase.
4. User Testing & Feedback
Before deployment, I conducted usability testing avec un(e) panel de active Roole users. These sessions étaient instrumental dans refining le/la/les wording de our recommendations, ensuring they provided maximum value et étaient easily understood par our community.
5. Development Handoff & Quality Assurance
Once le/la/les design wen tant que validated, I prepared un(e) complet(ète) handoff par breaking down le/la/les product indévelopperer ready sprints. I documented tous/toutes les UI rules et updated le/la/les Design système garantir thau/à lun(e) final implementatisur wen tant que pixel perfect et cohérent(e) avec our high fidelity mockups.